Feb 8, 2024
If you've been on the fence about whether or not to start an email list, this video is your official sign to get started!
No matter what marketing channels you use to grow your audience, building an email list will create a *direct* connection with your people and future-proof you against future algorithm or...
Jan 24, 2024
If you’re a dietitian who’s thinking about starting a business, you’ve probably heard all about the importance of niching down.
How many times have you heard, “The riches are in the niches”, or “When you speak to everyone, you speak to no one”? (Probably one million.)
But… what if you don’t know your...
Jan 2, 2024
In this episode, I’m sharing 6 digital marketing trends to watch in 2024.
After listening, you’ll be WAY ahead of the curve and won’t get caught off guard by the changing online landscape.
Plus, I'm reviewing last year's predictions to show that I'm actually pretty dang good at predicting this stuff!
These annual...
Nov 14, 2023
A new era of search is coming - is your website/brand ready?
In this episode, we'll discuss the most common blogging mistake I've seen from bloggers who were hit by the Helpful Content Update in September 2023, plus my best tips on how to recover.
I'll also review a few sites that were positively and negatively hit by...
Nov 8, 2023
In this episode, I'm discussing Google's September 2023 Helpful Content Update and its impact on food and nutrition bloggers.
We chat about what Google says "helpful content" is, how you can make sure you're in alignment with best practices, and discuss some ways to future-proof ourselves for the coming of AI in...